John Casmon launched Casmon Capital Group to help busy professionals invest in real estate without taking on a second job. We've helped families invest in close to $90M in multifamily apartments to create passive income, reduce their tax obligation, and foster generational wealth. John hosts the Target Market Insights: Multifamily + Marketing podcast. In addition, he is the co-founder of the Midwest Real Estate Networking Summit. As a former marketing executive, John oversaw marketing campaigns for General Motors, PepsiCo, and MillerCoors. 

 

Let’s tune in to his story!

 

[00:01 - 04:56] Opening Segment

 

• Welcome to the podcast!
• Get to know our guest John Casmon
• • Bio
  • How John continues to grow their portfolio without the hassles of being a landlord or flipper

 

[04:57 - 13:05] Why Real Estate is Just Another Business

 

• This is Just Another Business
• • John’s executive marketing experience background
  • You are creating a branding 
• The Brand in the Marketing
• • The brand is what other people say about you
  • Building a brand as a multifamily syndicator
• 3C’s to Attract Capital
• • Confidence
  • Credibility
  • Connections 

 

[13:06 - 29:24] How to Build Your Investor Database

 

• Brand building is built on interactions
• How John met his mentor, Joe Fairless
• The reason behind John’s coaching business
• Be clear on what you want to solve in the real estate realm
• Systems and processes are going to be keys to your success
• The Legacy Round

 

[29:25 - 35:10] Slice of Knowledge

 

• John’s Last Words