Bernadette Jiwa has been named one of the Top 100 Branding experts to follow on Twitter and joins us from her home office in Perth. She's the author of two #1 Amazon Bestsellers on marketing, ‘Make Your Idea Matter’ and ‘The Fortune Cookie Principle’ and her latest book ‘Difference’ has just hit the bookshelves. In this podcast, she shares her unique ideas to stand out, get noticed and indeed begin a program of complete business reinvention.

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