What if the thing you've been working towards finally arrives - and that's exactly when everything falls apart?

Peloton didn't fail because of fraud, incompetence, or bad people making stupid decisions. They failed because success arrived faster than their ability to handle it. Revenue doubled. The stock rocketed. The CEO told staff it would hit a thousand dollars a share.

Two years later it had fallen 95 per cent. Thousands of jobs gone. A £400 million factory scrapped before a single product left it.

Then there's Dong Nguyen - a developer in Hanoi who built a game in three days, watched it become the number one app in the world, and then switched it off. When he was making $50,000 a day.

Why would anyone do that? Because he understood something Peloton didn't.

In this episode, Mark Di-Toro unpacks the psychology of why rapid success warps judgement, distorts risk, and turns rational people into reckless ones - and what it means for anyone building something they actually want to last.

Less spin. More Substance.