“Without a community, you are simply a commodity.”

Strongly said by Sangram Vajre, Chief Evangelist, and Co-Founder at Terminus: Account-Based Marketing, and in those words is the reminder to everyone that it all starts with your community.

FlipMyFunnel has grown not just as a podcast listened by 100k+ people, but as a community with over 10k+ people sharing their interest and passion for this category

It later evolved from a #FlipMyFunnel roadshow of events into partnering up this year with the lights of #RevTalks and #DemandGen, which brought together the super successful #B2BMX Summit last August, with 1k+ people attending it

This is how you drive a movement. Now, how do you get started? how do you build a community?

✏️ Think about problem market-fit or product market-fit. Focus on the problem, but your community is the way to discover that the problem is big enough

✏️There is no category of one that was created and has a successful movement, that is why having competitors is great. It’s a different ball game when you have more thought leaders that come together and talk about it, it creates a congregation, and now you are preaching

✏️Building a movement it’s not for every company. There are very few companies across the globe that have built a movement in their category. Therefore, figure out If you have the DNA and you have the long-term view that is built on category leadership and community. The how is the easy part but the why is the hardest part

Check out Sangram on LinkedIn:

https://www.linkedin.com/in/sangramvajre/

Link to the popular “ABM is B2B” book:

https://amzn.to/34PAd3U