Be Bold, Repeat

20: WTF are Content Pillars?!


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Ever struggle with knowing what to post in order to create interest in your products or services? Does that struggle play into your desire to post and show up consistently online?

In today's episode of Be Bold, Repeat, we are sharing how you can use something called a "Content Pillar" to stay consistent in your messaging and in showing up online. Consistency is SO important when it comes to creating a following and building know, like, and trust factor with your ideal audience and when we implemented this strategy in our own businesses, our social media presence went from "HOLY FUCK WHAT DO I POST TODAY?" to "EASY BREEZY, BEAUTIFUL".

In today's episode, you'll hear:

1. What a Content Pillar actually is
2. How Content Pillars can help create consistency in your online presence
3. Questions you can ask yourself to figure out what your Content Pillars are
4. How Content Pillars can create brand ambassadors without you having to explicitly pay or ask people to promote you or your product/service
5. Examples of what your Content Pillars might be
6. Why Content Pillars are the game-changer in making social media easy (especially when it comes to repurposing content)

Learn more at beboldrepeat.com

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Be Bold, RepeatBy Katie Burton, Ashley Kruse