Her Defined

20. Yaa Birago - Successfully breaking into an already booming industry, how to gain brand awareness without a marketing budget and leveraging your passions to build your business.

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Yaa Birago is a mentor, IT professional, workshop facilitator, philanthropist, and the founder of FemmeBnb. Think of AirBnb but strictly for women! Essentially, vacation rentals by women for women. 



Yaa holds a B.A degree in Criminology and Sociology from the University of Windsor but her passion for technology, women and children advancement has led her into the Information Technology and Non-Profit sector for the past 10 years. 



At Femmebnb, Yaa and her team aim to reshape women’s travel experiences by providing safe spaces and a community to support their travel endeavours. And at the same time, they provide sustainable travel and tourism for women by focusing on environmental, socio-cultural, and economic sustainability. 



In this episode, we are talking about:

  • 2:05 Are you doing your best? When was the last time you allowed yourself to rest?
  • 7:34 Defining moment of the week.
  • 11:35 Being one of few women in the male-dominated tech industry.
  • 13:10 What is FemmeBnb?
  • 21:56 When is the right time to travel while balancing a 9 - 5?
  • 27:47 Cost-effective ways of generating brand awareness, excitement, and exposure.
  • 32:00 Tips on how we can continue to promote the advancement of women in all aspects of our lives.


The Love Drive with Shaun Galanos - Are you doing your best?


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Her DefinedBy Juliana Dalla Costa
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