Yana heads up brand and marketing at Zora and press relations at Friends With Benefits. She talks her background studying and working in culture, the role of culture in web3, how to think about subculture, and cultural movements that have paved the way for web3. Follow Yana on Twitter (@YanaSosna) Follow Chase on Twitter (@chaserchapman) + share your thoughts on the show :) ‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒‒ On the Other Side is sponsored by RabbitHole. Learn more about RabbitHole at rabbithole.gg Follow RabbitHole on Twitter at @rabbithole_gg