Scholastic Reads

20 Years of Magic Part 3: The Making of Harry Potter

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From editorial and art direction to publicity, marketing, sales, and legal — publishing the Harry Potter series involved a dedicated team across all divisions at Scholastic. In the third and final installment of our special Harry Potter series, we're talking with some of the people who have helped bring the books to life over the last twenty years.

Our guests include:

  • Arthur A. Levine, publisher of Arthur A. Levine books and the American editor of the Harry Potter series
  • David Saylor, creative director 
  • Rachel Coun, vice president of marketing and brand management
  • Kris Moran, director of publicity at Scholastic in 1998
  • Mark Seidenfeld, vice president and deputy general counsel
  • Lizette Serrano, executive director of educational marketing and event strategy
  • Roz Hilden, sales representative 

    • Additional resources:

    • Listen to part 1 of our series: The Harry Potter Fandom
    • Listen to part 2 of our series: The Artists of Harry Potter
    • Watch our special video commemorating the 20th anniversary of the Harry Potter series in the U.S.
    • See an archive of photos and videos from the last 20 years of Harry Potter magic
    • Want more behind-the-scenes trivia? Read these 20 fun facts about the Harry Potter series

      • Special thanks:

      • Music composed by Lucas Elliot Eberl
      • Sound mix and editing by Daniel Jordan and Christopher Johnson
      • Produced by Emily Morrow
        • ...more
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        Scholastic ReadsBy Scholastic Inc.
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