October 11, 2020

#200: Scott Lee, Founder & CEO at Gooroo, an Education Technology Company Building the Netflix of Education to Make Education Accessible for Everyone

43 minutes

Gooroo ( https://www.gooroo.com/ ) founder and CEO Scott Lee is on a mission to reimagine education, unlock every student’s potential, and promote lifelong learning for all. Born in Seoul, South Korea, Lee relocated to the United States with his family at the age of 16 without knowing a word of English. Through constant support from his parents, and with the help of tutors and mentors, he worked hard and constantly challenged himself to succeed.

About Our Partner

This episode is brought to you by Hawke Media. Hawke Media is a full-service Outsourced CMO based in Santa Monica, CA, providing guidance, planning, and execution to grow brands of all sizes, industries, and business models.

Hawke Media was recognized by Inc. as the country’s fastest-growing marketing consultancy and is proudly one of Glassdoor’s “Best Places to Work”, 2019 #893 on the Forbes 5000 list, UpCity Top Los Angeles Digital Marketing Agency. Hawke’s collaborative process, à la carte offering, and month-to-month fee structure give clients the flexibility they need to boost digital revenues and marketing ROI.

Hawke Media The company has serviced over 1500 brands of all sizes, ranging from startups like Tamara Mellon, SiO Beauty and Bottlekeeper to household names like Red Bull, Verizon Wireless and Alibaba.

Listen to our interview with Erik Huberman, Founder and CEO of Hawke Media, in episode 23 of the Just Go Grind Podcast.

Some of the Topics Covered by Scott Lee in this Episode

What Gooroo is and how it got started
Scott's experience in the Korean army for two years and how it impacted him
How Scott started his past company, Mud Cafe
What the initial version of Gooroo looked like
How Scott found the technical talent to build Gooroo early on
What Scott did to acquire his first customers
How the business model for Gooroo evolved into a membership model
Why Scott and his team are launching Gooroo courses
How Scott prioritizes which content his team creates at Gooroo
How Gooroo has acquired instructors for their platform and why transparency is so important
How Scott uses feedback from students to impact which products and services Gooroo provides
Why Scott partnered with the Department of Education
Scott's approach to partnerships with Gooroo
The biggest challenge of growing Gooroo
How Gooroo has been impacted by COVID
How Scott's time is spent day-to-day now at Gooroo
Innovation in education
The impact of Scott's father on his life
The big vision for Gooroo moving forward

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By Justin Gordon

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