Hello, my friends.

This is Quin here and what an amazing, beautiful day it is today.

I hope you're all enjoying it as much as I am because it is really sunny and this makes me really happy. I love the sun.

I love being able to go outside, walk and take the kids for a run. So there's still a little bit of snow around, but I just love it.

Now, let's get into the question that I have from Emily. And

I did meet Emily in person and that's actually why she wrote me this and I'm

going to read it for you guys.

"Hey, Quin. This is Emily. I owe you a big thank you. After talking to you in 2018, I started a blog and started posting frequently some content to get SEO related to my brand. The funny thing is, I added a subscription box to the main page and never checked again until now. And even without a lead magnet, I got almost two thousand emails. But the most important part is that six months after starting this, I now rank on Google. I rank third on Google for my main keyword."

Wow, that's fantastic. The fact that you're third and Google for your main

keyword is really really fantastic. Thank you for letting me know, Emily.

And I actually owe you a big thank you for letting me know

because these things it makes me really happy to know that I actually help

somebody.

It does warm my heart as much as this sun is warming me up

right now.

 Now, there's something I do not want to

spoil your happiness but there's something that you said there, that you added

the subscription box to the main page to capture emails and then you never

check them again and you've got almost two thousand emails.

Now, the thing is without a lead magnet or even with a lead

magnet I mean, it is super hard to get emails. I mean it's not the easiest task

there is. Right.

People are aware of this and they know they're going to be

marketed to.

So most of the times, you get fake e-mails and people just do

not want to give up their information with fear of spam.

Now you got almost two thousand e-mails without a lead magnet, which leads me

to believe a couple of things.

And if if they are real emails, I am super super happy for

you.

But I want you to check because I don't want you to go to

AWeber for example and start uploading these e-mails or MailChimp.

And actually MailChimp after two thousand you've got to.

AWeber you got to pay right away. And I don't want you to

upload your list and start marketing to this list and not have anybody actually

in this list. All right.

So I want you to check something within those e-mails.

I want you to check the first name of every one of those

opt-ins. All right.

Now check the first name and check the e-mail itself.

Though every single one of them have numbers. All right. Now

there are bots out there that are opting in to everything because they want to

leave comments.

And There are certain blogs that only allow you to leave

comments if you opt in or if you register on that site.

So what these bots are doing are registering for everything

that has a box. And your subscription box, again, is the perfect thing for

these bots.

Now what they do is they automatically generate names and they automatically

generate e-mails.

So the e-mail could be something like Sandra 3678, whatever.

And then the name could be now Ralph 82X.

And there is no such thing as somebody named Ralph 82X,

right?

Plus another giveaway is the fact that the e-mail is Sarah

3678 or whatever.

And the name then is Ralph 87X.

Now check and see if there is a first name and a last name.

Normally the bots do not give you a last name, so if there's

a first name and last name chances are getting better. If the first name has a

number in there like Ralph 87X or I don't know, Sophia 33 . Those are not

names, right?

Those are... If it was the e-mail, I could still believe it.

But if you have an e-mail and the name and they all have

numbers,