When former Saturday Night Live cast-member Mike Myers was promoting his original Austin Powers movie, he did an interview with Parade magazine.

The reporter asked him why his Dr. Evil character was still so lovable.

He said that his mother – who was very active in the theater – told him:

"Remember: the villain is always the hero of their own story.”

I’ve altered the quote slightly to make it more universal.

• People mentioned in this episode:

Mike Myers (Mother)

• Books and other resources mentioned in this episode:

Parade Magazine

• About Simple Secrets and its founder, Chris Allen:

Simple Secrets is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.

We collaborate with a hand-selected group of private practitioners – veterinarians, dentists, architects, and others – to maximize their incomes and allow them more focus, freedom and fulfillment:

What do we mean by “private practitioner?”

Usually, that’s a small business owner who’s earned the distinction of having letters after their name.

Simple Secrets was founded in 2015 by award-winning direct response marketer and entrepreneur Chris Allen.

In the pre-Internet 90’s, Chris developed and sold millions of dollars worth of physical products on radio and TV, then used his same time-tested marketing skills to go 100% digital as the Internet began to mature in 2002.

For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, LexisNexis and The National Federation of Independent Business (NFIB).

Today, Chris and his team enjoy helping a select group of private practice professionals through his profit and growth consultancy, Simple Secrets, LLC.

• Don't forget your FREE GIFTS!

If you own a private practice or small business, click the link below for FREE GIFTS guaranteed to make you more money with less stress...

SimpleSecrets.com