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20.07.14 | Everybody Knows That You Can Tame A Wild Horse And Make The Animal Useful. But It Is Impossible To…
Mr. Caples was an iconic advertising figure from the 1920s (pre-Mad Men) who pioneered many direct marketing methods.
Today, the highest honor you can garner in Direct Marketing is called "The Caples Award."
His book, Scientific Advertising, is as relevant today as it was when he published it.
Why? Because people are the same.
That’s why a Bible story is just an interesting or enlightening as it was two thousand years ago.
Our surroundings are certainly different, but our human nature is the same.
Just as it will be two thousand years from now.
• People mentioned in this episode:
John Caples
• Books and other resources mentioned in this episode:
Mad Men
Scientific Advertising
The Bible
• About Simple Secrets and its founder, Chris Allen:
Simple Secrets is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.
We collaborate with a hand-selected group of private practitioners – veterinarians, dentists, architects, and others – to maximize their incomes and allow them more focus, freedom and fulfillment:
What do we mean by “private practitioner?”
Usually, that’s a small business owner who’s earned the distinction of having letters after their name.
Simple Secrets was founded in 2015 by award-winning direct response marketer and entrepreneur Chris Allen.
In the pre-Internet 90’s, Chris developed and sold millions of dollars worth of physical products on radio and TV, then used his same time-tested marketing skills to go 100% digital as the Internet began to mature in 2002.
For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, LexisNexis and The National Federation of Independent Business (NFIB).
Today, Chris and his team enjoy helping a select group of private practice professionals through his profit and growth consultancy, Simple Secrets, LLC.
• Don't forget your FREE GIFTS!
If you own a private practice or small business, click the link below for FREE GIFTS guaranteed to make you more money with less stress...
SimpleSecrets.com
View all episodes
By Simple Secrets, LLC | The Profit+Growth Consultancy
5
33 ratings
Mr. Caples was an iconic advertising figure from the 1920s (pre-Mad Men) who pioneered many direct marketing methods.
Today, the highest honor you can garner in Direct Marketing is called "The Caples Award."
His book, Scientific Advertising, is as relevant today as it was when he published it.
Why? Because people are the same.
That’s why a Bible story is just an interesting or enlightening as it was two thousand years ago.
Our surroundings are certainly different, but our human nature is the same.
Just as it will be two thousand years from now.
• People mentioned in this episode:
John Caples
• Books and other resources mentioned in this episode:
Mad Men
Scientific Advertising
The Bible
• About Simple Secrets and its founder, Chris Allen:
Simple Secrets is a profit and growth consultancy based in Asheville, North Carolina, with team members around the world.
We collaborate with a hand-selected group of private practitioners – veterinarians, dentists, architects, and others – to maximize their incomes and allow them more focus, freedom and fulfillment:
What do we mean by “private practitioner?”
Usually, that’s a small business owner who’s earned the distinction of having letters after their name.
Simple Secrets was founded in 2015 by award-winning direct response marketer and entrepreneur Chris Allen.
In the pre-Internet 90’s, Chris developed and sold millions of dollars worth of physical products on radio and TV, then used his same time-tested marketing skills to go 100% digital as the Internet began to mature in 2002.
For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, LexisNexis and The National Federation of Independent Business (NFIB).
Today, Chris and his team enjoy helping a select group of private practice professionals through his profit and growth consultancy, Simple Secrets, LLC.
• Don't forget your FREE GIFTS!
If you own a private practice or small business, click the link below for FREE GIFTS guaranteed to make you more money with less stress...
SimpleSecrets.com