Kim DiMarco is a veteran textile executive and the founder of Somato Textiles, a brand reimagining hospitality fabrics through creativity, sustainability, and heart. With over 30 years of global industry experience, Kim brings a rare mix of business acumen and design passion to every swatch she touches. Susan and Kim talk about pattern psychology, people-first operations, and planet-friendly practices.

What You'll Learn About:

How Kim hustled her way into the textile industry by volunteering in a basement

Why wild hotel carpet patterns were never just about hiding stains

What makes hospitality textiles tougher (and smarter) than your couch fabric

Kim's fresh take on fabric pricing—with a menu full of vintage restaurant references

How she's turning old textiles into air-freshening, tire-strengthening biochar

The real reason white bedspreads aren't going anywhere

Why building a company around people, not profit, can still be wildly successful

A hilarious, heartfelt cold pitch to Danny Meyer—complete with branded sweatshirts

Her top advice for entrepreneurs: go slow, stay scrappy, and follow the spark