The 2012 Letter. Jeff articulates how being customer centric enables Amazon to be internally driven in its innovations and not chasing after competitors. It's a great letter that pairs very well with Eugene Wei's essay about Invisible Asymptotes. Wei is Amazon alum who uses the example of expensive and slow shipping as an example of how there are unseen forces that prevent the growth of your product.

Thanks to all of you Jeff's Letters is now in the top 30% of podcasts worldwide!

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