The January Series of Calvin College

2014 - Bill Rasmussen - Channeling Sports: A Conversation with ESPN Founder Bill Rasmussen


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On September 7, 1979, ESPN was launched. Entrepreneurial daring, irrepressible enthusiasm and a dash of good luck gave the world the first 24-hour television network. ESPN’s impact forever changed the way we watch television. The man who had the dream, the founder of ESPN, is Bill Rasmussen. A life-long entrepreneur and sports fan, Rasmussen’s innovations in advertising, sports and broadcasting are too numerous to list, but they include the creation of Sports Center, wall-to-wall coverage of NCAA regular-season and “March Madness” college basketball, and coverage of the College World Series. Rasmussen is a frequent guest on radio, television and the internet, and is the author of the best-selling book, Sports Junkies Rejoice! The Birth of ESPN.
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The January Series of Calvin CollegeBy Calvin College