Salah Kamel, CEO of Semarchy, and his team will describe its agile, evolutionary approach to MDM that focuses on creating business value in weeks not months. Creating business value starts with identifying specific business processes where mastering data will have an immediate impact on revenue, cost, risk, or customer satisfaction, which is the center point of Semarchy’s value-driven solutions approach. In addition, he will discuss how any size company can now realize the value of MDM within weeks. Salah will cover his market vision and the company’s strategic direction, as well as development, partnering, marketing and sales plans.