2017 should be the year of data, analytics and your business. In this episode, I discuss how almost every platform you use for your business has data, and how that should be used to improve your business strategy. It’s not about hiring a data expert, it’s about using the assets you have. I also discuss how the holiday season in 2016 changed what our strategy for FoodECrave will be in 2017, all because of data and analytics.