It's awards season here at Rick and Rick, and this is the first of a series of special episodes where the Ricks count down the year's bests in a whole host of marketing channels. We're talking mobile marketing, digital outdoor, augmented reality, viral videos, branded games and a whole lot more.

In Part 1: The Best Augmented Reality and Virtual Reality Marketing in 2018. That's right—it’s a roundup of each of our top 3 favorite initiatives in AR and VR from the marketing year that was, including:

🖼 #3: VR: Musée de l’Orangerie: 'Claude Monet: The Water Lily Obsession'(Rick W)

Wins best use of VR in a museum exhibit

https://www.smithsonianmag.com/smart-news/step-claude-monets-world-immersive-vr-exploration-water-lilies-180970820/

https://www.youtube.com/watch?v=g-7AkihfPZU

👨‍🚀 #3: VR: National Geographic 'One Strange Rock': 'Astronaut Reality Helmet' (Rick M)

Wins best experiential promotion involving space helmets

https://www.youtube.com/watch?v=kdKikdz0Jbc

https://www.youtube.com/watch?v=XrC4vDcWmxk&list=PL7-GAaHwGPIM77aLyIWYkFxKEE4BDQyOY

😎 #2: Oculus Go VR Hardware (Rick W)

Wins for best VR enablement technology

https://www.youtube.com/watch?v=yufoCTBbVic

⚽️ #2: VISA FIFA Football Shooting Experience (Rick M)

Wins best use of Live AR involving a swift kick to the balls

https://www.youtube.com/watch?v=E8GK8xfg3sU

🏊‍♀️ #1: National Geographic: AR Issue (Rick W)

Wins for best use of AR in print

https://www.youtube.com/watch?v=OgzbMkXUptc

👟 #1: Nike: Reactland (Rick M)

Wins for best use of Live AR/Gamification to get off your ass and go for a run

https://www.youtube.com/watch?v=OU-LPZFqmew

(Approx. 20 min) (For US audiences; see SoundCloud Cookie & Privacy policies)