Sign up to save your podcasts
Or
Share 2019 Goals & Nikhil Kalghatgi's 9 Categories of Moonshots - (Ep. 0019)
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
2019 Goals & Nikhil Kalghatgi's 9 Categories of Moonshots - (Ep. 0019)
I started thinking about moonshots after speaking with one of our investors Nikhil at CoVenture Crypto. He's a partner there. And I guess the back story on this is Nikhil Kalghatgi met with me and also Ateet from [00:02:30] CoVenture Crypto who runs their quant fund. We met for breakfast when I was in New York, and one of the questions that I like to ask investors is what's the best way to engage you. So Ateet had been helping us out with a bunch of pod related things. He's deep in data all day long. But this was the first time Nikhil and I had met in person, and I posed this question to him. And [00:03:00] he was pretty thoughtful and he responded that he likes to help out portfolio companies with moonshots, right?
And so I was reflecting on that and I emailed Nikhil a little bit later, and said, "Hey, I'd really like to take you up on this offer of helping us define moonshots [00:04:00] as a company." And he sent me back this really thoughtful email to help me prepare for this meeting that we were setting up, and in that email, he outlined nine types of moonshots. So these are ... This is his IP. Thanks, Nikhil. So the first type of moonshot that he describes, the first category are [00:04:30] moonshots that are obviously impossible, right? He put obviously in quotes. These are things that you would like to do but are just obviously something that you can't do. And I think that kind of framing pushes you to think bigger. So that's category number one or type one.
Type two, moonshot type two are imaginary dream partners. So when you're going [00:05:00] through this exercise and you get to number two, the objective here is to think about a dream partner that doesn't exist and just sort of define what the partnership would be, right? And the objective there is after you've defined them, you actually start looking for real world examples of these imaginary dream partners.
The third type of moonshot is the brand elevation. So [00:05:30] think huge media partnerships. For us, for Nomics, this might be a partnership with the largest financial publication in the world, right? Providing data to them. Other companies might envision a Super Bowl ad, although that's almost never a good use of ad dollars. But what are some things that you can do that would immediately catapult your brand to the forefront of the space?
[00:06:00] The fourth type of moonshot is distribution channels or partners, right? So if you're a consumer package good company, this might be getting Walmart or Target or whoever the biggest retailer is in your space to get your product in front of a lot of shoppers.
The fifth category or type is [00:06:30] unique individuals in other sectors who might come and work for you. And I think often there's very fruitful like cross pollination that can be very beneficial to a company when they hire someone who's a leader in a tangential space that comes in and then runs their playbook in your company. That can be really great. I think there's some of the, actually arguably the biggest, [00:07:00] some of the biggest crypto companies are operating not solely in this sort of crypto-native capacity, right? They have connections in banking and Wall Street and stuff like that.
The sixth type of moonshot is geographical growth. So do you want to expand to Europe or South America, China, whatever. What that might look like hypothetically.
[00:07:30] The seventh category are partnerships that we talked about. Distributions channels and imaginary dream partners. This would be sort of like actual concrete partnerships.
The eight category are what might it look...
[transcript truncated due to character count restrictions]
Website: https://nomics.com
Crypto Market Data API: https://nomicsapi.com
Personal Twitter: https://twitter.com/ClayCollins
Company Twitter: https://twitter.com/NomicsFinance
View all episodes
By Clay Collins
4.4
77 ratings
I started thinking about moonshots after speaking with one of our investors Nikhil at CoVenture Crypto. He's a partner there. And I guess the back story on this is Nikhil Kalghatgi met with me and also Ateet from [00:02:30] CoVenture Crypto who runs their quant fund. We met for breakfast when I was in New York, and one of the questions that I like to ask investors is what's the best way to engage you. So Ateet had been helping us out with a bunch of pod related things. He's deep in data all day long. But this was the first time Nikhil and I had met in person, and I posed this question to him. And [00:03:00] he was pretty thoughtful and he responded that he likes to help out portfolio companies with moonshots, right?
And so I was reflecting on that and I emailed Nikhil a little bit later, and said, "Hey, I'd really like to take you up on this offer of helping us define moonshots [00:04:00] as a company." And he sent me back this really thoughtful email to help me prepare for this meeting that we were setting up, and in that email, he outlined nine types of moonshots. So these are ... This is his IP. Thanks, Nikhil. So the first type of moonshot that he describes, the first category are [00:04:30] moonshots that are obviously impossible, right? He put obviously in quotes. These are things that you would like to do but are just obviously something that you can't do. And I think that kind of framing pushes you to think bigger. So that's category number one or type one.
Type two, moonshot type two are imaginary dream partners. So when you're going [00:05:00] through this exercise and you get to number two, the objective here is to think about a dream partner that doesn't exist and just sort of define what the partnership would be, right? And the objective there is after you've defined them, you actually start looking for real world examples of these imaginary dream partners.
The third type of moonshot is the brand elevation. So [00:05:30] think huge media partnerships. For us, for Nomics, this might be a partnership with the largest financial publication in the world, right? Providing data to them. Other companies might envision a Super Bowl ad, although that's almost never a good use of ad dollars. But what are some things that you can do that would immediately catapult your brand to the forefront of the space?
[00:06:00] The fourth type of moonshot is distribution channels or partners, right? So if you're a consumer package good company, this might be getting Walmart or Target or whoever the biggest retailer is in your space to get your product in front of a lot of shoppers.
The fifth category or type is [00:06:30] unique individuals in other sectors who might come and work for you. And I think often there's very fruitful like cross pollination that can be very beneficial to a company when they hire someone who's a leader in a tangential space that comes in and then runs their playbook in your company. That can be really great. I think there's some of the, actually arguably the biggest, [00:07:00] some of the biggest crypto companies are operating not solely in this sort of crypto-native capacity, right? They have connections in banking and Wall Street and stuff like that.
The sixth type of moonshot is geographical growth. So do you want to expand to Europe or South America, China, whatever. What that might look like hypothetically.
[00:07:30] The seventh category are partnerships that we talked about. Distributions channels and imaginary dream partners. This would be sort of like actual concrete partnerships.
The eight category are what might it look...
[transcript truncated due to character count restrictions]
Website: https://nomics.com
Crypto Market Data API: https://nomicsapi.com
Personal Twitter: https://twitter.com/ClayCollins
Company Twitter: https://twitter.com/NomicsFinance