Carrie grew up at United States Military Academy at West Point, where her father served as Officer in Charge of the Cadet Riding Team. That early connection led to a lifelong relationship with the Intercollegiate Horse Shows Association (IHSA). After a career in marketing and communications Carrie moved to Wellington, Florida and later founded EQ Media. Today, her firm manages IHSA's communications, marketing, and sponsor relations and also works with W. F. Young on brands including Absorbine.