If you want to generate leads on social media, you’ll want to know about these dos and donts.

There’s definitely lots to learn when generating leads on social media.

But before we even talk about that, let’s define what we mean by leads.

What are leads?

Depending on who you ask, you might get quite a few definitions for the word lead

A lead can be any of:

1- The social media account who reacted or commented on your social media post

2- The social media account who you had a conversation with via a messaging app

3- A phone number in a phone book

4- An email you found in a blog post

5- The name and email of a person who filled in a capture page form

6- A person who is in your phone contact list

In all cases, a lead should be someone who is interested in what you have to sell.

No matter how you define a lead, keep that in mind.

How do I define a lead?

For me, it’s definitely #5, the name and email of a person who filled in a capture page.

I do...

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