Welcome to Life, Camera, Action! Today my guest Jason and I will be talking all about how to get your creative ideas protected, how it works, what actually qualifies for protection, and, at the end of the day, how to evaluate what creative projects are actually worth getting protected in the first place.

Jason Webb is an intellectual property attorney and a Partner at Pearson Butler.  He has a Bachelors of Science degree in Applied Physics and Computational Modeling from Brigham Young University where he assisted in experimental laser physics and cancer research. Not only does he have deep experience in patent, trademark, and copyright law but he also has successfully negotiated licensing agreements and settlement agreements for his clients with Fortune 500 companies.

Remember: When it comes to getting your intellectual property protected, it’s not the protection of your ideas that you’re after, it's the protection of the implementation of those ideas. 

Research: When you think of a piece of your project that could be protected, think about if it actually makes SENSE to protect it. What are the consequences of not getting it protected? Will that affect the project as a whole? Is that an integral component to the success of your project? If not, evaluate where else protection may be more useful. 

Challenge: Take inventory on what you should be pursuing protection on. Start by figuring out what it is about your brand, company, products, services and intellectual property that provides a signature feel that is unique to you. Then prioritize what the most important piece of that experience is and explore how it will be best protected.

https://www.victoriaruke.com/

To learn more about Jason and his services:
https://www.pearsonbutler.com/
[email protected] 
801-495-4104