As SKO (Sales Kickoff) season falls behind us in the calendar year, GhostRanch reflects on the amazing opportunities provided to us by clients to support their large-scale SKO storytelling. 

THEMES are a common storytelling device for SKOs because they can help introduce a new product or hone in on an area of focus while still tying into an over-arching brand story. 

Such was the case for Associate Creative Director Kaitlyn Hines who helped to create a cool series of themes like mountain climbing and F1 racing for a tech client. 

We dig into Kaitlyn’s design process for strategic visual storytelling, as well as show off some slide-specific examples to serve as inspiration for your next presentation! 

This is an episode for: slide designers, big conference storytellers and anyone that touches SKO planning.

What’s in the Spice Cabinet? 

What tools are you using for inspiration collection these days? 

• “Pinterest—I use if for my DIY and I use it for my design thinking…it’s just the easiest to stay organized.”

Favorite designers or people to follow? 

• Steven Harrington - fun, creative illustrator. LA-based.

• Aaron Draplin - “great designer and killer presenter”

Walkout song? 

• The SpongeBob Squarepants Theme Song