For many of us, the phrase “domain registry” still harkens back to the dot-com days of yore when acquiring a dot-com domain was the only genuine ticket of entry to the online world. The early online gold rush made everyone marvel at the sensible business people who made money selling dot-com domains—the URL equivalent of picks and shovels that would empower others to pursue their dreams of dot-com riches. A little more than 20 years later, the registry business appears to be quickly broadening its menu of tools to help its customers open new veins of business opportunities. Join us when Bruce Jaffe, CEO of Donuts, Inc., explains how his firm is leaping beyond the dot-com realm to serve its customers new and premium domain opportunities and propel its registry sales to nearly $100 million annually.