Colibri welcomes the Co-Executive Directors of LUCHA for a discussion about Latino voters. Experts on the ground understand Latinos are a diverse swing demographic for 2022. Listen to learn more.

Time stamps

00:00 Introduction

02:10 Tell us a little bit more about LUCHA and how it got started? Who is LUCHA?

5:05 Both of you have been involved on the ground and you have experience with high level organizing. Could you please expand on how strategies for mobilizing Latino voters have shifted over the years? How do you see it change from 2018 midterms to 2022 midterm elections?

12:35 Why should candidates and organizations pay more attention to Latino voters in 2022?

17:15 What is the current temperature/sentiment with Latino voters?

24:40 How do you hold candidates accountable after they are in office? Like with Sinema, Kelly, Biden?

31:54 What do you think of the debate over English and Spanish language strategy in political/candidate marketing? What is the best strategy?

41:10 Our partnership together has won several awards, I’m honored to say. What do you think has made our work stand out from the crowd? How does LUCHA do things differently?

Audience Q&A

47:34 How do you see intersectionality manifesting when we talk about Latino voters and activists?

52:34 You have such a large organization and it’s been so remarkable. What was one moment that really stuck with you, when you knew you were making change?