If there is one thing people will remember 2020 for, is its unpredictability, and the SEO trends of this year are no exception to that. From unexpected issues to dramatic core updates and an overall shift in Google’s indexing criteria, 2020 has been a year full of SEO lessons for us to learn from.

Grace and Liel review Search Engine Journal list of SEO lessons for 2020 and apply them to the legal marketing context. From the value of featured snippets to robots writing your next practice area blog posts.

This none technical conversation about SEO will help you identify the elements that your law firm’s marketing team should be focusing on as you prepare for your end-of-the-year marketing plan review.

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