Small Shop Fundraising

2020 Year End Fundraising


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Don't throw the towel in YET on 2020! Year end giving could surprise you. 

So if you still have questions on how or IF you should push out a year end fundraising appeal, this is the episode for you. We talk about everything you need to know to start and finish your fundraising for 2020. Here's a preview:

  • Reports of giving so far in 2020
  • Language to use and not use
  • Segmentation
  • Types of individual giving
  • email vs. print mail
  • Susan Griffin, founder/owner of Griffin Fundraising and Marketing, and I talk through year end giving. Griffin Fundraising and Marketing is a boutique consulting firm based in Louisville KY. 

    Small Shop Fundraising is a podcast dedicated to small and medium sized nonprofits and the topics and issues facing them today. Liz Hack, host, has been a fundraising and marketing consultant for over 12 years with Griffin Fundraising and Marketing. 

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    Small Shop FundraisingBy Griffin Fundraising and Market