Our first annual trends and predictions show!

Today we’re going to do something a little different. As we near the end of 2020, we’re going to have our first annual trends and prediction episode. Adam and I both feel that 2021 is going to be a huge year for consumer brands.

We’ve come up with 3 key predictions or trends that we’re expecting to see in 2021.

• The “new normal” might not be so new - What will be the new normal? How has COVID and the pending release of a vaccine affected society’s normal? Also, with humans being social creatures, how does that affect consumer behavior?
• The rise of the recurring revenue business model: Adam and Ben will look at a few businesses that utilize recurring revenue and subscriptions. Can the big retailers start to operate like banks and bill you at the end of the month? Can this blur the line between loyalty and payment?
• Another wave of digital-only businesses: Adam and Ben explore the growth of more direct-to-consumer (DTC) business as we go into the new year.

Will 2021 finally be the year when most consumer brands begin to think about growth from the inside-out vs outside-in? Once you get to a critical mass of data/digitized customer relationships - what’s possible?

 

Tune in to find out!