www.flcmaa.org 

 Larry is recognized for successfully launching over 25 brands in the consumer goods, lifestyle/luxury, healthcare, and technology markets. Organizations have spanned early stage companies, emerging growth businesses and entrepreneurial ventures to the Fortune 500. He is recognized as a ‘trend setter and trend spotter', thrives on building best-selling brands, creating category leaders, enhancing brand equity, and creating great business stories leveraging his wealth of brand building, entrepreneurship, and strategic marketing expertise.  Larry's core business philosophy focuses on Ralph Waldo Emerson's mantra - "Do not go where the path may lead; go instead where there is no path and leave a trail."