The world of sales and marketing has fundamentally shifted (and continues to shift) to favor the wants and needs of our customers. The companies who embrace this reality are winning the attention and business over their competitors. In this session you will learn to adjust and adapt to the demands of today’s customers who are dramatically more informed, less patient, and want more control of the sales process; and how to attract the attention of the right customers, to stand out from your competitors and become the trusted voice in the industry.