Day 2 of the 25th anniversary of the SIMA Snow & Ice Symposium included snack and chats on social media, software, and recruitment as well as session about Leading from the Middle and Automation in Snow and Ice Management.

Topics the Ken, Brent, Mollie, and Nicole discuss include:

• Ways to use Facebook
• Google Ads (formerly Google Adwords)
• Incentive ideas for recruiting and keeping employees
• The importance of good communication
• How to receive feedback
• Benefits and challenges to using robots to clear sidewalks, including whether it replaces employees or helps them
• Where the green industry is using robots right now