The 2022 State of Marketing for Engineers Research Report summarizes the survey results of more than 800 engineers and technical professionals from a variety of industries, including manufacturing, automotive, energy, electronic components, semiconductor, and aerospace/defense. 

TREW Marketing and GlobalSpec recently released our 5th annual study of how engineers and technical buyers seek and consume information to make purchase decisions. In this episode, Christian Haight joins host Wendy Covey to walk through some of the major findings from the report, including:

• Engineers value a company's technical expertise and responsiveness over price and company values 
• 83 percent of engineers are willing to fill out a form in exchange for technical content
• 73 percent of engineers listen to work-related podcasts throughout their week, a 33% YOY increase
• Engineers prefer YouTube and LinkedIn over other social platforms

For show links and more, visit the Content Marketing, Engineered podcast blog

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Learn more about TREW Marketing

 https://www.trewmarketing.com 

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