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Here are my 2023 cultural trend predictions.
- Music Artists will have to embody a content creator mindset in the age of social media relevance.
- TikTok Challenges impacting usage in the U.S. competitive apps, advertising and short form video in totality
- More non-English music will lead charts U.S. and global charts(focus on rhythms and beats the resonate with people)
- Caribbean artists/producers/labels exploring legal options for usage rights
- Economic challenges impacting everyone including artists
- Continued focus on Mental Health, more personalization
- Increase usage and new brands with Non-alcoholic drinks (i.e. non-alcoholic beer, wine, and cocktails)
- Increased cost of Travel (Budget vs Luxury travel, group travel trips,, all inclusive, cruises will be back)
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