The Addition

2023 Predictions – Another Pivot to Video?


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This week, host Charlotte Henry is joined by Mark Stenberg, senior media reporter at AdWeek. We discussed a variety of issues, including why publishers will pivot to video (again), the risk of traffic from Google dwindling, the importance of newsletters and events to connect with your audience, and whether independent publishers can survive and even thrive in a recession.* Newsletters are finally growing up: how publisher email strategies evolved in 2022 - Mark Stenberg on “Media Voices”* Mark Stenberg on Twitter* Mark Stenberg at Adweek* Charlotte Henry on TwitterListen wherever you get your podcasts. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit theaddition.substack.com
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The AdditionBy Charlotte Henry