On June 1, Canopy Realtors© Association hosted the 2023 Realtor® Expo at the Charlotte Convention Center. Over 900 Realtors® and exhibitors gathered for a day of networking and learning under the Canopy!

2023 Canopy Realtor® Association/Canopy MLS President Tiffany Johannes recorded a special and exclusive conversation with the day's featured speakers in an effort to make the information discussed that day as accessible as possible for Canopy members and subscribers.

In this episode of Inside the Canopy Files, Tiffany Johannes speaks to the EXPO's keynote speaker Joe Rand. Joe Rand is the VP of Innovation at Howard Hanna | Rand Realty, based in New York. Joe delivered a presentation at the Realtor® EXPO about being the best realtor you can be, and what some of the finer points of the profession can put you over the top and separate you from the crowd. Tiffany Johannes sat down with Joe privately to discuss these topics and more, including how to overcome disruptors like the trend of "iBuyers," understanding the value proposition of engaging a Realtor®, and the importance of listening more than you speak.

Connect with Howard Hanna and Rand Realty online at randrealty.com. Find Joe Rand online at joerand.com.