The Make it Big Podcast

2023 State of Influencer Marketing With impact.com

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Influencer marketing has been hailed as the go-to tactic for earning awareness and trust for many ecommerce brands. But even in the last year, a lot has changed in the world of influencers and brand partnerships.

Join us with impact.com CMO Cristy Garcia for a live discussion on how the influencer industry has evolved and where it's going in the future.


  • (00:00:51) Intros
  • (00:02:23) The beginnings of influencer marketing
  • (00:05:52) Why it works
  • (00:14:11) How the pandemic affected influencer marketing
  • (00:24:01) Collaboration between creators and brands
  • (00:35:40) Artificial intelligence in influencer marketing?


    • Learn more about impact.com






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