In this episode of "Marketing that Pops," hosts Michele Ringelberg & Olivia Johnson delve into the past year's viral marketing moments and explore what the landscape looks like for 2024. They kick off by reminiscing about standout events from 2023, including the success of the Barbie Movie, Elon Musk's acquisition of Twitter, and Taylor Swift's record-breaking achievements. They also touch on notable marketing campaigns from McDonald's and Dunkin' Donuts, emphasizing the importance of brand storytelling and engagement. Moving forward, Michele and Olivia discuss the enduring relevance of video content in marketing strategies, highlighting the power of authentic storytelling and customer-centric approaches. Throughout the episode, they emphasize the need for brands to stay agile and innovative in an ever-evolving marketing landscape.