The ifa Show

2023 will be the ‘year of technology’


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Host Maja Garaca Djurdjevic is joined by the winner of Fintech Leader of the Year at the Women in Finance Awards and head of the wealth channel at myprosperity, Karolina Kuszyk, to talk about her win and what to expect from advice technology in the coming year. Talking to Maja, Ms Kuszyk spoke about how technology providers can ease the advice burden. “2023 is going to be the year of technology where a lot of firms are going to sit down and actually look at this.” “I think it's important to actually understand what is out there and then make your own judgement on what you think will suit your business best.” Ms Kuszyk added that she believes advisers will be turning their focus on mobile apps. “Out of the last hundred thousand client logins [on myprosperity], almost 70 per cent of them were through the mobile app, not through the desktop browser. Whereas four years ago, that was 40 per cent. So you can imagine in another two years what that percentage is going to be.” Looking further into the future, Ms Kuszyk said “technology is only as good as the adviser actually uses it”. Tune in to hear more, including Ms Kuszyk’s message for advisers looking to exit the industry.

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The ifa ShowBy Momentum Media


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