Join us in this insightful episode of 'Facts Not Feelings' as we sit down with Jeff Gonzalez, the visionary Founder and CEO of AET Automotive. Dive into the transformative world of automotive retail marketing, where the traditional meets the digital. Discover how younger, tech-savvy in-house teams are reshaping marketing strategies, the impact of technology on content creation, and creative alternatives to large marketing agencies. Get ready to embrace the future of automotive marketing with expert insights and actionable strategies.

3 Main Takeaways 

1. Evolution of In-House Marketing in Automotive Retail: The conversation highlights the significant changes in the retail automotive industry over the past decade, emphasizing the shift towards in-house marketing teams. Jeff's personal journey reflects this evolution, from his early days in an agency to his current role, illustrating the industry's growing embrace of digital and social media marketing strategies.
2. Empowerment and Creativity of Younger Teams: The discussion emphasizes the impact of younger, tech-savvy teams in dealership marketing. These teams are bringing fresh perspectives and innovative digital strategies. The episode delves into how these teams are breaking traditional marketing barriers and introducing creative, engaging content, tailored to a younger demographic. The importance of mentorship, knowledge sharing, and fostering a culture of creativity and innovation in these teams is also highlighted.
3. Leveraging Technology and Alternatives to Large Agencies: The episode explores how advancements in technology have simplified content creation and deployment, making digital marketing more accessible for in-house teams. Jeff discusses the use of various digital tools and platforms, including AI and social media, to enhance marketing efforts. He also addresses alternatives to hiring large, expensive agencies, suggesting more cost-effective and efficient solutions for automotive marketing.

Connect 🔗
Jeff Gonzales: https://qrcc.me/s4hhglj7jb4p
BZ Consultants Group: https://qrco.de/bcqqFo     
Apple🎙️ https://apple.co/3DYjWN0
Spotify 🎧 https://spoti.fi/3DNNgFI   
Youtube ▶️ https://bit.ly/3jDwPoO

Chapters
0:00 - Intro: Revolutionizing Auto Retail
2:45 - Evolution of Retail Automotive Marketing
10:31 - Younger Teams Transforming Marketing
14:02 - How Digital Evolution Alters Auto Retail Marketing
16:56 - Tech Advancements in Content Creation & Deployment
19:49 -  Empowering In-House Digital Marketing Teams
20:56 - Overcoming In-House Marketing Challenges
24:56 - Career Changers USA Ad 
25:53 - Cost-Effective Alternatives to Big Agencies
30:33 - Measuring Success in Digital Marketing Efforts
34:44 - Emerging Trends in Digital Marketing
38:10 -  Integrating Young Talent into Current Strategies
39:41 - Engaging Younger Demographics Effectively
43:04 - Future-Proofing Automotive Marketing
43:58 - Connecting with Jeff Gonzalez
50:12 - Closing Thoughts and Key Takeaways