Marketing is always evolving and 2024 is set to be an exciting year.

In this episode of Demand Decoded, we’re going to look at what we think 2024 will hold for B2B marketing.

We’re going to discuss:

• The evolution of buyer behaviour and preferences
• Channel predictions
• How B2B advertising might evolve
• The impact of AI on B2B marketing
• Emerging technology
• What we think will make a comeback in 2024

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