What does it take for an organization to run a successful gala and get to the all-time the $100 milliion fundraising mark?  Today, I talk with 2024 Cattle Baron's Ball co-chairs Lora Farris and Marjon Zabihi Henderson.

The largest single-night fundraiser each year for the American Cancer Society, the Cattle Baron's Ball has been one of Dallas' (and the country's) most popular and successful galas since its founding in 1974. This year, the organization is poised to break the $100 million mark in funds raised through the Cattle Baron's Ball.

In this episode, Lora and Marjon talk about a wide range of topics including ways to establish a successful partnership between a fundraising event and a nonprofit, how to incorporate a local feel to your event when working with a national organization, tips on attracting top performers to your fundraising event year after year. This is one episode you will not want to miss.