Leading Local Insights

2024 Election Insights: Lessons for the Next Cycle


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Industry experts Steve Passwaiter (Silver Oak Political), Nicole Ovadia (BIA), and Paige Albiniak (TVNewsCheck) dissect the 2024 election aftermath in this insightful podcast. 

Tune in to:

  • Identify unexpected twists and crucial shifts in voter behavior
  • Understand the rising influence of Connected TV, OTT, and podcast appearances
  • Learn how earned media shapes voter opinion
  • Analyze how fundraising powerhouses like Whitmer, Newsom, and DeSantis are potentially rewriting the rules
  • Consider how a shifting FCC landscape might reshape the political battlefield

Don't miss these hard-won insights. Tune in now to fuel insights for the pivotal 2026 midterms and 2028 election.

Correction: While mentioned as $2.0 billion in the podcast, BIA's Nicole Ovadia reports the actual CTV/OTT advertising spend for the 2024 election was $1.1 billion.

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Leading Local InsightsBy BIA Advisory Services

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