Resoundingly Human

2024 Franz Edelman Award finalist: McDonald's China


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Welcome back to Resoundingly Human, the podcast brought to you by INFORMS, the leading association for professionals and students who apply science, math, technology, and analytics to make smarter decisions for a better world.  I’m your host Ashley Kilgore and thank you for joining me for the next episode in a special series highlighting the 2024 Franz Edelman Award finalist teams!

The Franz Edelman Award is awarded each year to an organization that has made a transformative contribution to society, all with the power of advanced analytics. In the leadup to the 2024 INFORMS Analytics Conference in sunny Orlando this April, we’ll be highlighting the incredible contributions of this year’s finalists. The winner will be announced at the conference, during the Edelman Gala.  

For the next episode in this year’s Edelman finalist series, I have the pleasure of speaking with the team from McDonald’s China to share some special insight into their finalist project, which accurately forecasted and delivered on record growth in the Chinese market for McDonalds.

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