Wendy Covey talked with Eddie Saunders Jr. of Speak Friend Consulting, about 2024 marketing planning, the power or comarketing, empathy in developing sales enablement, and more.

2024 is looming just a few short months away! As marketers, it's time to think about updating our strategies for the new year - where to focus our efforts, which channels to invest in, and how we can level-up our craft. I had Eddie Saunders Jr. on the podcast this week to give his insights into these topics. We talked about about the underused tactic of comarketing, how TikTok can be added to your marketing channels, and how marketers can develop more empathy to reach customers where they are - plus using your sales team to get even more customer intel.

Don't miss Eddie at the Industrial Marketing Summit January 31 - February 2nd in Austin, Texas. He will be joined by other panelists who are industry leaders in influencer marketing, brand voice, and thought leadership.

Resources

• Connect with Eddie on Linkedin
• Learn more about Speak Friend Consulting
• Register for the Industrial Marketing Summit 

Connect with TREW Marketing

•  Learn About TREW Marketing 
• Order the book! Content Marketing, Engineered
• Connect with Wendy

TREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.