Overview Shelly Winter and Realtor/Broker Deborah Morton of Clareo Group at The Agency Atlanta recap 2024 in Georgia real estate. They cover why the predicted crash never came, how high rates shaped demand, what the NAR lawsuit changed, and why 2025 looks more stable. Two great calls highlight how full service marketing can boost price and how to choose between FSBO, discount, or full brokerage.

Key Takeaways

• No crash in 2024. Tight supply and regulation kept prices from falling.
• Higher rates slowed sales volume but did not stop real demand.
• Affordability remains the top challenge heading into 2025.
• NAR lawsuit reshaped how commissions and representation are discussed.
• Atlanta ranks among top 2025 markets and continues to attract jobs and buyers.
• Start early with a consult that focuses on lifestyle, commute, and budget.
• Professional staging and photos can add 6 to 8 percent to sale price.
• For unique homes, an independent appraisal can guide pricing.

Caller Q&A

• Irene, Atlanta: Veteran broker praised Deborah’s professionalism and noted how tech changed the job. Deborah underscored ethics, skills, and the unseen work great agents do.
• Susan, Mableton: Listing in January. Unsure about FSBO vs discount vs full service. Deborah explained exposure is driven by paid digital marketing, pro media, and nationwide reach. Full service includes vetting buyers, negotiations, contracts, lenders, appraisers, and closing. For unusual homes, hire an appraiser to benchmark value.

Looking Ahead Expect steadier conditions in 2025. Rates may not be low, but predictability improves planning for buyers and sellers.

Practical Tips

• Interview agents early and compare marketing plans, not just fees.
• If selling unique or acreage property, order an independent appraisal.
• Invest in staging, declutter, and pro photography before list day.
• Use safety protocols for showings and buyer vetting.
• Buyers: define lifestyle must haves first, then bedroom count.

Timestamps

• 00:08 Shelly and Deborah open the show
• 00:39 Year end setup and 2024 recap
• 00:55 Why the crash did not happen
• 02:10 NAR lawsuit and lasting impacts
• 03:44 Supply, demand, and rates explained
• 05:33 Georgia and Atlanta vs national trends
• 07:22 What a great buyer consult includes
• 09:28 How to pick the right agent
• 10:43 2025 outlook: stability and predictability
• 11:44 Caller Irene: the profession and tech
• 17:05 Caller Susan: FSBO, discount, or full service
• 23:24 Staging metrics and pricing unique homes
• 29:46 Wrap up and key reminders

Resources & Contact Website: insidegeorgiarealestate.com Email: [email protected] Call live: 404-872-0750 • 1-800-WSB-TALK Instagram: @InsideGeorgiaRealEstate • @TheAgencyAtlanta