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In our third full-length episode of Advice for the Adviser, we talk with Natalie Collins, President of the California Association of Winegrape Growers (CAWG) about the 2024 seasonal outlook for winegrapes in California.
Natalie shares her insights on navigating the dynamic world of winegrape marketing, sustainability practices, and leadership in the industry. Whether you're a seasoned expert or just starting, this episode is packed with valuable advice.

CAWG website: https://www.cawg.org/

Takeaways for PCAs:

1. Communicate frequently and often with your grower(s) about their particular situation.
2. Be an extra set of eyes for the grower with field scouting to help with early detection.
3. Be a resource for the grower by offering solutions.

CAWG 50th Anniversary celebration: November 21, 2024, in downtown Sacramento.