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In our second full-length episode of Advice for the Adviser, we talk with Daniel Hartwig, President of the California Fresh Fruit Association (CFFA) about the 2024 seasonal outlook for fruit in California. This episode brings you insightful discussions on advisory strategies tailored to the dynamic world of fresh produce.

In addition, we talk to Rodger Belisle, Syngenta's Agronomic Service Representative for Northern California, about crop protection and the upcoming season.

CFFA website: https://cafreshfruit.com/
Syngenta website: https://www.syngenta-us.com/

Additional music and sound effects obtained from https://www.zapsplat.com