Welcome to the True Travellers Society Daily Podcast. It’s October ninth, twenty twenty-five, and today we’re diving into the world of purposeful travel—where every journey leaves a positive mark on our planet, our communities, and ourselves. Coming up, we’ll celebrate winners shaping Europe’s cultural tourism, explore how new aviation technology is cutting carbon for island communities, and examine why travelers are increasingly choosing trips that start with “why.” Stay tuned to learn how every travel choice can support sustainability and meaningful connection.

Let’s get started with our top story.

Across Europe, destinations were just recognized for raising the bar in sustainable cultural tourism. The Destination of Sustainable Cultural Tourism Awards, led by the European Travel Commission and partners, shined a spotlight on places blending authenticity with smart, responsible practices. This year, the big winner for resilience went to the Transylvanian Highlands in Romania, where