Welcome to Silk Logic's Travel Daily Podcast! It’s Friday, October seventeenth, 2025, and I’m here to guide you through the new frontiers of travel innovation. Today we’ve got a must-hear story for travelers and industry pros alike—the European Travel Commission’s campaign that’s reshaping how tech meets responsible travel. Plus, we’ll dig into how platforms like GetYourGuide, United Airlines, and Expedia Group are changing the game with fresh travel tech. Ready to see a clearer, smarter travel future? Let’s dive in.

First up: Europe is flipping the script on sustainable travel with a tech-powered upgrade. The European Travel Commission just launched “Unlock an Unexpected Upgrade.” Here’s the hook: What if being a responsible traveler didn’t just feel like doing your civic duty—but delivered better experiences, too?

The challenge is real. Overtourism, crowded spots, and environmental impact are big worries, but most travelers want inspiration, not guilt trips. The ETC’s answer is sim