Welcome to Silk Logic’s Travel Daily Podcast. It’s Tuesday, October twenty-eighth, and I’m excited to bring you the latest breakthroughs making travel smarter, smoother, and surprisingly human. Today, we’ve got news on hotels betting big on subscriptions, U.S. tech moves to prepare for the World Cup, and how new loyalty platforms are rewriting the business of hospitality. Let’s dive into the innovations shaping the future of travel.

First up, the hotel industry is asking—can subscriptions work for travelers? Wyndham Hotels just launched a bold experiment: “Wyndham Rewards Insider,” a ninety-five dollar annual membership that stacks member discounts on more than eight thousand properties, offers faster points earning, and even tacks on airline and cruise perks. In simple terms, Wyndham is trying to create a “Prime” for hotel guests. The challenge? Will enough infrequent travelers pay up? Wyndham’s CEO says the program targets everyone, from power travelers who chase free nights, to occ